Author Archive | Susan Wilson Solovic

Resources for Amazon Sellers

I had the privilege last week to speak at the Sellers’ Conference for Online Entrepreneurs (S.C.O.E.) in Seattle, Washington.  This annual event focuses on Internet retailers who sell their merchandise across multiple platforms (on Amazon, eBay and etsy.com as well as their own websites), but due to the event’s proximity to Amazon’s corporate headquarters, it […]

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Six Tips to Enhance Your Job Interviewing Skills

True confession.  I’m horrible at interviewing job candidates.  “Susan, you can’t run a successful business without learning how to conduct a good interview,” a friend and fellow business owner recently told me. Why am I not good at interviewing job candidates when as a journalist I interview people all the time?  Probably because I don’t […]

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Nine Quick and Simple Tips to Ramp Up Your Sales

There’s an old saying in business:  Nothing happens until you sell something.  But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales.  After massive lay-offs most companies are understaffed.  As a result, workers are doing more with less and they often don’t have the […]

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Reach and Teach Your Way to Small Business Success

When I ask small business owners what their biggest challenge is in today’s market, many say it’s attracting new business.  That’s a challenge in any economic climate, but it’s even more difficult in tough times because most businesses don’t have big budgets to spend on marketing. One of the least expensive and most effective strategies […]

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