Author Archive | Susan Wilson Solovic

THE Small Business Expert

In 2016, global retail e-commerce sales reached an estimated $22.049 trillion, an increase of 6 percent from 2015. By 2020, sales are expected to top $27 trillion. Unfortunately, this increased spending has made e-commerce transactions an attractive target for cyberthieves. Cybercrime losses are on track to increase from $3 trillion in 2015 to $6 trillion […]

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Create a Competitive Edge With the Right People

Right now, no matter the type of business you’re in, or the size of your organization, your company is at risk of becoming irrelevant. Why? Business owners and leaders get stuck in their current business models and fail to keep pace with changing markets. How do you avoid this pitfall to protect your business and […]

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High-Tech, High-Touch: A Small Business Trend for 2014

My small business trends for 2014 reveal an interesting conundrum.  We all know customers demand the ease of doing business with you via high-tech so we’re all scrambling to keep up with technology.  But interestingly, at the same time, customers crave high-touch. Customers are quickly frustrated and often irritated when your business phone is answered […]

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Want to Sell More Stuff? Raise Your Prices.

Nearly every small business wants to sell more stuff –  stuff being whatever your product or service is.  After all, your business can’t survive if you aren’t selling stuff and generating revenue.  But not all sales are the same, and selling the wrong way can ultimately hurt your small business. Here’s what I mean.  You […]

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