Author Archive | Susan Wilson Solovic

THE Small Business Expert

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. One of the things that has come to light in recent years is how little consumers really understand about health insurance. If you go buy a new car, before you leave […]

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When Customer Service Creates Customer Validation

By Shep Hyken Many people think of customer service as a department. If you’ve been following me, you’ll know my belief is that customer service is a philosophy, not a department. It should be embraced by every employee, regardless of their job and how long they’ve been there. With that said, the focus on this […]

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10 Ways to Stand Out on Instagram

By Lindsay Dicks Instagram was launched less than three years ago, but it’s already amassed over 150 million monthly active users, and over 16 billion photos have been shared. As it expands, first by adding video, and then by introducing photo and video embeds, it’s becoming more and more of an asset to businesses. If […]

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What you need to learn from Chipotle’s troubles

Burrito maker Chipotle is the current poster child for Murphy’s Law: Anything that can go wrong, will go wrong. And smart small business, medium-sized business, and large business leaders will take note of what has happened to Chipotle over the last couple of years to carefully examine their own management structure and talent. The food […]

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High-Tech, High-Touch: A Small Business Trend for 2014

My small business trends for 2014 reveal an interesting conundrum.  We all know customers demand the ease of doing business with you via high-tech so we’re all scrambling to keep up with technology.  But interestingly, at the same time, customers crave high-touch. Customers are quickly frustrated and often irritated when your business phone is answered […]

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Want to Sell More Stuff? Raise Your Prices.

Nearly every small business wants to sell more stuff –  stuff being whatever your product or service is.  After all, your business can’t survive if you aren’t selling stuff and generating revenue.  But not all sales are the same, and selling the wrong way can ultimately hurt your small business. Here’s what I mean.  You […]

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