Author Archive | Susan Wilson Solovic

THE Small Business Expert

By CopyPress Influencer marketing is an important but often untapped aspect to lead building and conversions for a business’ online efforts. This type of marketing ties in directly with your link-building efforts when used correctly, and it can offer your company better audience targeting than traditional marketing and advertising. In a world where ads get […]

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High-Tech, High-Touch: A Small Business Trend for 2014

My small business trends for 2014 reveal an interesting conundrum.  We all know customers demand the ease of doing business with you via high-tech so we’re all scrambling to keep up with technology.  But interestingly, at the same time, customers crave high-touch. Customers are quickly frustrated and often irritated when your business phone is answered […]

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Want to Sell More Stuff? Raise Your Prices.

Nearly every small business wants to sell more stuff –  stuff being whatever your product or service is.  After all, your business can’t survive if you aren’t selling stuff and generating revenue.  But not all sales are the same, and selling the wrong way can ultimately hurt your small business. Here’s what I mean.  You […]

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