Author Archive | Michael Hartzell

Core Value Index (CVI) Calendar Magic

I use a calendar vs. a spreadsheet for marketing/business planning. (I love spreadsheets but hate taking time to transfer a plan to a calendar. Seems like one step too many.)  Blocks of time are color coded based on the types of activities on the calendar. The calendar is blocked-out a little like this: Research (Listen)  […]

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Celebrate With These Small Business Owners Graduating from SBA Emerging Leaders Program

Small business owners begin the journey with hope and determination as they overcome fears and persist regardless of barriers. Fortunately, there are support programs to ensure success.  Fifteen small business owners across the state of Washington graduated from the SBA Emerging Leaders program, a seven-month executive education program for local business on the brink of growth.   “Small […]

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What (or who) Influences Research for New Marketing Technology Solutions

This particular marketing chart shows how social media accounts does little to influence decisions while peer recommendations is an important influence.  What it does not tell you is whether the vendors use social media tools to connect and add value or instead used in traditional methods similar to broadcasting.  However, the study also demonstrates that buyers feel […]

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Not getting paid, what a waste of time

If you are investing dozens of hours a week into people and projects without getting paid, how do you know it is worth the time?  If you are a professional and think of every hour as a “billable hour” or leader and think in terms of how much you make per hour, you are short […]

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If you are not willing to learn…no one can help you. If you are determined to learn…no one can stop you.

The New York Times bestseller that gives readers a paradigm—shattering new way to think about motivation. Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, […]

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