This week in small business: Talk to yourself, stop driving customers away, and price things right

One writer this week thinks digital marketing has flat-lined. I don’t entirely agree, I do know that digital marketing requires more thoughtful planning than it did a few years ago. And, that’s exactly why you need to check out the marketing tips in this batch of curated content.

Marketing and sales

Uh oh. Andrew Medal says that digital marketing channels are flat-lining, but fortunately he has some advice on what to do about it.

But if digital marketing is flat-lining because of you, you’ll want to make sure you aren’t doing things that are driving customers away. Heather Turner has the insights.

Jim David goes into great detail in his article on how to use Google Search Console to boost your SEO. Take the time to read it.

Leadership, management, and productivity

Writing for OnDeck, Ty Kiisel outlines six ways to help maximize small business efficiency. I especially like number two, borrowed from the software development world.

Do you talk to yourself? Great, then you already are doing one of the six daily habits of extremely successful people as relayed to us by Paul Schrodt.

The topic of pricing never goes out of style and I think you’ll get a lot from Raluca Popeschu’s 4+1 E-commerce Pricing Strategy Tactics.

Entrepreneurship, startups, and innovation

Hannah Williams gives us five tips to prevent a social media nightmare along with strategies to use when something goes wrong despite following those five tips!


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