I travel alot and always rent cars. I appreciate a low discount rate just like every other traveler. I always try to get the best deal when I book the trip.
But something very strange happened last week while returning a car in New York for Dollar Rental Car. When I pulled in the lot, the person that checked my car in said,
“Was everything okay?: (Me: Yes)
“Great. I am giving you a $25 discount off your bill.” (Me: Thank you!)
Now this made no sense to me. I had not complained and did not ask for a discount. Did Dollar think they were charging me too much for a two day rental? I don’t think so. Was the Dollar employee instructed to give out so many discounts in a day? Maybe. Was she just bored? Probably.
The point is that giving me this discount did not improve my opinion or my customer experience with Dollar. If I had complained, and they had compensated me for it, I would feel grateful and spread a positive story. In this case, it’s just a silly one and really accomplished nothing.
In your small business, don’t give out discounts “just because”. I doesn’t mean you will get raves from your customers. They will probably just be left as dumbfounded as me and it will just cuts into your profit margin.post was originally published on this site