Archive | December, 2014

A skyscraper nearly collapsed — what it means for you

Tweet Tweet In June 1978, the engineers who built the Citigroup skyscraper in midtown Manhattan got a call saying their building was at imminent risk of collapse. The call came from a Princeton University student who’d done new engineering calculations as part of her thesis. Those calculations showed the Citigroup building wouldn’t be able to […]

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Still Not Ready To Try Mobile Marketing? Here’s Why You Should

If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides a significant return on investment — and it’s not as complicated as it […]

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How Encryption is Impacting Business Security

Sony got an unwanted gift to kick off this year’s holiday season, becoming the victim of a security breach that not only leaked the unreleased Christmas film Annie but also compromised the healthcare and salary data of over 6,800 employees. Sony’s case reflects a more widespread problem, illustrated by the fact that over 41 percent […]

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Visual Marketing Tips for Your Business

Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone. Here, according to content marketer James Scherer, are to support this claim: A video on a business website landing page increases the […]

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