Archive | October, 2014

Pros and Cons of E-Commerce Payment Options

Choosing between popular e-commerce payment methods to grow online sales for your small business There are a variety of payment options designed to accommodate e-commerce sites, but is there one superior technology a business should choose based on customer base, size, industry or growth strategy? Here are some of the pros and cons that three popular […]

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3 Direct Mail Flubs Costing You Big Bucks

Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management. I mean, if you’re still in business – at any level – you’ve made choices that either increased or decreased your risk of failure. Some of them panned out. Others probably didn’t. Point is: As a […]

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Free, Easy Tools to Create and Share Infographics

How to design a simple infographic for your business and promote it online Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”, infographics contain valuable information in a visually appealing format. They can […]

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