Archive | January, 2014

Startup ‘Word-Of-Mouth’ Is Not A Launch Strategy

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for […]

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Not getting paid, what a waste of time

If you are investing dozens of hours a week into people and projects without getting paid, how do you know it is worth the time?  If you are a professional and think of every hour as a “billable hour” or leader and think in terms of how much you make per hour, you are short […]

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Afraid you’ll be exposed as a fake?

Start My Consulting Business – Ditch your day job. Make things happen. Change your life. In this post, I want to talk about a fear that many of you told me about in last week’s survey: the fear that you’ll be exposed as a fake in your consulting business. Nearly half of you listed this […]

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Smart Spending Can Save Your Small Business Money

Ideas to reduce your overhead, increase cash flow, maximize tax returns and get the most out of your small business budgets The National Federation of Independent Business ( NFIB) completed a survey of small business owners, which reveals that almost 40 percent said that “economic uncertainty” was their number one concern in their business. While […]

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We Need Entrepreneurs Who Can Drive Global Change

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale. What does it take to get to that […]

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Want to Sell More Stuff? Raise Your Prices.

Nearly every small business wants to sell more stuff –  stuff being whatever your product or service is.  After all, your business can’t survive if you aren’t selling stuff and generating revenue.  But not all sales are the same, and selling the wrong way can ultimately hurt your small business. Here’s what I mean.  You […]

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Misspell wisely

It seems counter-intuitive, but sometimes it’s okay to be casual in business communication. But it’s important to know when it’s appropriate. I’m very busy, so my emails can be quite casual and quick. I might respond with just a couple of words, but that’s usually to people I already know. If I’m contacting someone for […]

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