Archive | December, 2013

You Can’t Run A Startup And Fear Speaking In Public

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more […]

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Create a Simple Marketing Plan for Your Small Business

Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build on […]

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If you are not willing to learn…no one can help you. If you are determined to learn…no one can stop you.

The New York Times bestseller that gives readers a paradigm—shattering new way to think about motivation. Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, […]

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Make Customer Service Soar

A lot of people talk about offering great customer service, and this year, the Canadian airline WestJet is probably one of the best examples of that. They set up screens at a couple of Canadian airports, and passengers told Santa what they wanted for Christmas. Then when their planes took off, the employees got all […]

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Perception is Reality for Small Businesses

Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority until […]

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