Archive | June, 2013

5 Rules of Relevance Every Startup Needs to Adopt

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision. In the […]

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How to get clients: Mistake 4 (marketing channels, part 2)

Start My Consulting Business – Ditch your day job. Make things happen. Change your life. OK, so you’ve read my previous article where I talked about what marketing channels are and how to identify marketing channels for your niche and your ideal client. However, there’s actually a good chance that you STILL struggle with how […]

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Resources for Amazon Sellers

I had the privilege last week to speak at the Sellers’ Conference for Online Entrepreneurs (S.C.O.E.) in Seattle, Washington.  This annual event focuses on Internet retailers who sell their merchandise across multiple platforms (on Amazon, eBay and etsy.com as well as their own websites), but due to the event’s proximity to Amazon’s corporate headquarters, it […]

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7 Ways to Stop Treating Your Business Like a Hobby

We’ve all heard the old joke “In a bacon-and-egg breakfast, the chicken is involved, but the pig is committed.” This quote epitomizes the true essence of commitment. We all know at least one self-professed entrepreneur who claims to committed, but seems to treat it like a part-time hobby, won’t put any personal skin in the […]

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Perspective – How to look cool, smart and amazing

“Rich” is a matter of perspective.  “Big Business” is relative  Get dumb, listen and watch.  The power and success of an entrepreneur is directly related to how well the heart and mind of customers is understood. This is about empathy. Empathy is the capacity to recognize emotions that are being experienced by another.  You are so […]

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How to get clients: Mistake 2 (who’s your ideal client?)

Start My Consulting Business – Ditch your day job. Make things happen. Change your life. If you read my earlier article, you know that to figure out how to get clients, you need to choose a niche–otherwise, you’ll lose credibility and won’t be found by prospects who are looking for the services you can provide. […]

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