Archive | February, 2012

Entrepreneurs Need Creative Thinking After the Idea

Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. There is a tough balance here to achieve, since a large […]

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7 Dumb Leadership Mistakes Smart Managers Avoid

Many professionals in business, from startups to multi-nationals, assume that team leader or executive is an appointed position, and the skills come with the title. In reality, leadership is best demonstrated while not in a position of authority, and is a skill that must be sharpened every day of your life. Most experts agree that […]

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Episode #167 The Keys to Branding for Small Business – Feb 10,2012

Dennis Frahmann, Executive Vice President of Marketing for Sage, Dan Schwabel, personal branding expert and Kelly Chmielewski, Senior Director, Brand Strategy at PBS. This episode is sponsored by Microsoft Small Business, Sage and Sages Accountant Network. Small Business | Branding | Dennis Frahman | Kelly Chmielewski | Dan Schwabel Read Original Post

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The Wisdom of Jeff Bezos, Part 3

Two words: low margins. That's the secret to Amazon's success. Seems crazy when you put it that way. But Jeff Bezos views it as a competitive advantage. Amazon has spent a decade and a half making low margins profitable. And, as Bezos sees it, when you aren't addicted to high margins, there is a certain […]

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