Archive | December, 2011

Early Customer Feedback Can Lead to a Death Spiral

For most new high-tech products, the first customers are always “early adopters.” The conventional wisdom is that early adopters are the ideal target for new products, to get business rolling. I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, […]

Continue Reading

An Email Charter Saves the World From Email

Email is a blessing and a curse.  Fortunately an Email Charter has been created.  If you become part of the solution, email will not be a negative force to reckon with.  You are drowning in email and the many hours spent on email are generating more work for you, your friends and your colleagues.  You […]

Continue Reading

If You Think Making Money is Hard, Try a Non-Profit

A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders. In reality, from the feedback I get from non-profit executives, exactly the opposite is true. Technically speaking, in the United […]

Continue Reading

New Google Adwords Coupons for $100

For those of you who haven’t yet opened up an Adwords account, today is the time to get started. I have Adwords coupons good for $100 in free ads. These coupons are valid one per account and only for new accounts being opened. For everyone on my mailing list, grab these coupons ASAP. Adwords Coupon […]

Continue Reading

7 Keys to Startup Survival in Today’s Now Economy

Since the days of Henry Ford, mass production has been the Holy Grail of business, rather than build-to-order. Too many businesses haven’t noticed that we have come full-circle, where mass customization is required now to win. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver […]

Continue Reading

How consulting changed my life

To those of you–like my former self–who haven’t yet started your business: You might think you CAN’T run a business, that you don’t know how, or don’t have skills that anyone would pay for. For a moment, forget all those doubts and negative self-talk. Just let them go, and let me tell you how consulting […]

Continue Reading