David is currently a lecturer at Stanford’s Graduate School of Business, where he teaches intellectual property, and the Harvard Law School, where he teaches entrepreneurship and venture capital. See full bio
Author, speaker and coach - An Inbound Marketing Pro with Guerrilla Marketing Savvy. Over the last three decades, Michael Hartzell has received numerous national sales growth and profit awards. See full bio
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Welcome to BlogNotions' Small Business Blog
The BlogNotions Small Business Blog delivers a diverse series of perspectives provided by thought leaders in the world of small to medium sized business. Presented by NetLine, this forum delivers compelling updates on the technologies being used by successful and growing small businesses, discussions of common problems and solutions faced by small businesses, best practices for scaling your business, tips and tricks for successful marketing, and much more. Here you can find helpful information, ask questions, and collaborate freely.
You spend a lot of time managing the financial end of your business, and even more time marketing it. If you’ve experienced success, raising additional funds and expanding may both be high on your list, as well. However, what about running daily operations? In the midst of all of these [...]
Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered mutually exclusive to [...]
We could all use more of it these days, and who wouldn’t occasionally make a deal with the devil for a few more hours in the day? Time. It’s the small business owner’s most important commodity, yet it remains the most elusive. Especially when everyone needs do more with less, it’s vitally important to [...]
How retail businesses are using social media to promote Black Friday deals
Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty, many retailers [...]
A while back I received a discouraging note from an entrepreneur with a patent and a medical software application who couldn’t find a dime of investment, and was grousing that seed funding just wasn’t available anymore. After exchanging a couple of notes, I concluded that she was more likely a victim of item #1 [...]
Growth focused small businesses often face the daunting challenge of expansion. What’s even more difficult to navigate for the small business owner is expansion overseas. If just the thought of building up your business on foreign soil gives you Montezuma’s Revenge, put down the Pepto-Bismol and relax. It’s much easier to accomplish than you [...]
The enthusiastic revolt of independent business owners against big box retailers’ Black Friday discounts began in 2010 with the creation of Small Business Saturday. Their rallying cry was for shoppers to support small, local businesses with their holiday budget during one of the biggest shopping weekends of the year. And [...]
Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. After celebrating success at that level, they often find themselves ill-prepared to move to the next stage, for scaling their business into a high-performing enterprise. That’s where I see too much entrepreneur burnout, growth plateaus, and Founders being replaced, to their [...]
My mother was a real pioneer. Not to be outdone by her two older brothers, she followed in their footsteps and got her pilot’s license in 1944. One Sunday afternoon, her family decided to go to the airport to watch each of the siblings show off their piloting skills. My mother smiled and applauded [...]